by Kristen White | May 18, 2016 | Business Strategy
Videos can be a powerful and entertaining way to engage your audience and draw much needed eyeballs to your website. Making the most of this visual media shows your audience that you are tech savvy, current with today’s trends and able to relate to a broad...
by Kristen White | Mar 4, 2016 | Business Strategy
WMA often employs the old adage, “two heads are better than one”, as they apply to how you leverage partnerships and alliances for publicity. Many advantages can be gained with a dual efforts campaign, whether through a small business partnership or finding another...
by Kristen White | Feb 29, 2016 | Business Strategy
At White Media Agency we know that finding out about your market and the competitors you face is key to developing a successful business or product launch. It’s not about copying what others do; rather, it’s about evaluating the landscape and being in-tune to...
by Kristen White | Feb 18, 2016 | Business Strategy
SWOT might sound like something you do to a gnat, but at White Media Agency it’s a local business marketing analysis that enables us to understand your external and internal influences that could be the key to your success. SWOT stands for strengths, weaknesses,...
by Kristen White | Feb 15, 2016 | Business Strategy
It would be a dream if you were the only one in the world who had a book to promote, a story idea to pitch, or a product that is the best thing since sliced bread. The reality is there is generally not one but dozens, maybe hundreds or thousands, of others with...
by Kristen White | Feb 8, 2016 | Business Strategy
If you are considering engaging the media about your latest endeavor, you have to ask yourself how you can create buzz or get noticed. After all, producers and editors receive a ton of story ideas and you want yours to stand out. What you need is a hook. What’s...
