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The Secret to Budgeting Your PR and Marketing Activities

The Secret to Budgeting Your PR and Marketing Activities

When thinking about your services, product, or book, do you think of marketing as a cost of doing business or is it something you can have your neighbor’s teenager tackle when they’re done with their video games? If you haven’t put much thought into a small...
Creating a PR Strategy for Your Brand or Business

Creating a PR Strategy for Your Brand or Business

At White Media Agency, we know that creating an effective public relations strategy for your small business’s services or product takes time and thought. There is an expansive media landscape to approach, so setting up a solid plan will save you time, money and...

4 ways to jumpstart 2015 media

When you think about ways to jumpstart your media presence this year, try one of these four simple activities to gain exposure: Assess social media options Are you utilizing Twitter, Facebook, Instagram or Pinterest?  Are there social media platforms that your...

Your role as a spokesperson

Every company or organization should designate a spokesperson for times of crisis or general information dissemination. That person will normally be someone who comes from the corporate communications division but if your company is smaller or less formal, it may...