by Kristen White | Mar 7, 2016 | PR
At WMA we typically find that those who have a do-it-yourself attitude when it comes to public relations often find themselves in a pickle. It’s one thing to watch the evening news or read the city newspaper, but what do you do to get in front of that producer or...
by Kristen White | Feb 22, 2016 | PR
When thinking about your services, product, or book, do you think of marketing as a cost of doing business or is it something you can have your neighbor’s teenager tackle when they’re done with their video games? If you haven’t put much thought into a small...
by Kristen White | Feb 22, 2016 | PR
At White Media Agency, we know that creating an effective public relations strategy for your small business’s services or product takes time and thought. There is an expansive media landscape to approach, so setting up a solid plan will save you time, money and...
by Kristen White | Jan 26, 2015 | PR
When you think about ways to jumpstart your media presence this year, try one of these four simple activities to gain exposure: Assess social media options Are you utilizing Twitter, Facebook, Instagram or Pinterest? Are there social media platforms that your...
by Kristen White | Dec 19, 2014 | PR
Every company or organization should designate a spokesperson for times of crisis or general information dissemination. That person will normally be someone who comes from the corporate communications division but if your company is smaller or less formal, it may...
by Kristen White | Oct 30, 2014 | PR
Negative publicity can happen at any time to an organization. Thinking through your next steps before a potential crisis occurs can save time, money and reputation. Recognize that these tough situations occur and you have options on how handle times when these...
