How To Set Up an Online Alert So You Know When Your Topic is Trending

by | Apr 10, 2024

Setting up an online alert for your topic is a great way to stay up-to-date on the latest news and trends.

Here are the steps to set up an online alert:

1. Choose a search engine: Google is the most popular search engine, but other options like Bing or Yahoo! can also work.

2. Enter your search terms: Type in the keywords or phrases that you want to track. Be specific and use quotation marks to search for exact phrases.

3. Click on the news tab: This will show you the latest news articles related to your search terms.

4. Click on the “Create Alert” button: This will open a window where you can customize your alert.

5. Customize your alert: You can choose how often you receive the alert (e.g., once a day, as it happens, or once a week), the sources of the alerts (e.g., news articles, blog posts, or social media), and the email address where the alert will be sent.

6. Save your alert: Click on the “Create Alert” button to save your alert.

7. You will receive an email from the search engine when your topic is trending. You can click on the link in the email to see the latest news articles related to your search terms.

Next steps…

When your topic is trending, it presents an excellent opportunity to market yourself and your brand. Here are three actions you can take to capitalize on the trend and market yourself effectively:

1. Create timely and relevant content: Use the trending topic as a springboard to create content that is timely, relevant, and valuable to your audience. For example, if your topic is related to a particular event, you could create a blog post or video that provides insights or analysis on the event. Make sure your content is high-quality and adds value to the conversation.

2. Engage with your audience: Take advantage of the buzz surrounding the trending topic to engage with your audience. Respond to comments, answer questions, and participate in online discussions related to the topic. This can help you build relationships with your audience and establish yourself as an authority on the subject.

3. Leverage social media: Use social media to amplify your message and reach a wider audience. Share your content on social media platforms like Twitter, LinkedIn, and Facebook, and use hashtags related to the trending topic to increase visibility. Engage with other users and influencers in the space to expand your reach and build your brand.

By taking these actions, you can effectively market yourself and your brand when your topic is trending. Remember to stay authentic and true to your brand, and always provide value to your audience. With the right strategy, you can capitalize on the buzz and leverage the trend to build your brand and grow your audience.

Recently, one of my clients posted her content in relation to a trending news story, and it was her highest-performing post in a long time.

What happening in the newsfeed that you can comment on as an expert?