The career plan most nonfiction authors never build.
A FREE collection: four playbooks and companion video lessons that show you how to turn your nonfiction book into speaking opportunities, media interviews, industry recognition, and long-term book sales.
Featured In & Produced For
'%3e%3cpath%20style='fill:%2307111E;fill-rule:nonzero;stroke:none'%20d='M%20488.90625,0%20C%20218.89062,0%200,218.89453%200,488.91406%20c%200,270.01172%20218.89062,488.90625%20488.90625,488.90625%20270.01953,0%20488.91406,-218.89453%20488.91406,-488.90625%20C%20977.82031,218.89453%20758.92578,0%20488.90625,0'/%3e%3cpath%20style='fill:%23f0f0f0;fill-rule:evenodd;stroke:none'%20d='m%20775.97656,354.91016%20c%20-74.09765,0%20-134.16797,60.07031%20-134.16797,134.16796%200,74.09766%2060.07032,134.16797%20134.16797,134.16797%2067.12891,-0.0781%20123.875,-49.76562%20132.8086,-116.28515%20h%20-76.57032%20c%20-7.58203,23.85156%20-29.88672,41.1289%20-56.23828,41.1289%20-32.58984,0%20-59,-26.42187%20-59,-59%200,-32.58984%2026.42188,-59%2059,-59.01172%2026.35156,0%2048.66797,17.27735%2056.23828,41.12891%20h%2076.58203%20C%20899.85156,404.66406%20843.10547,354.98828%20775.97656,354.91016%20M%20201.21484,548.07812%20c%20-32.58984,0%20-59,-26.42187%20-59,-59.01171%200,-32.58985%2026.42188,-59%2059,-59%2032.58985,0%2059,26.42187%2059,59%200,32.60156%20-26.42187,59.01171%20-59,59.01171%20m%20134.16797,72.89844%20V%20489.07812%20c%200,-74.09765%20-60.07031,-134.16796%20-134.16797,-134.16796%20-74.09765,0%20-134.167965,60.07031%20-134.167965,134.16796%200,74.09766%2060.070315,134.16797%20134.167965,134.16797%2021.86328,-0.0351%2044.52735,-9.32031%2060.5,-24.76562%20v%2022.49609%20z%20M%20488.30078,430.07812%20c%2032.58984,0%2059,26.42188%2059,59.01172%200,32.59375%20-26.42187,59%20-59,59%20-32.58984,0%20-59,-26.42187%20-59,-59%200,-32.60156%2026.41016,-59.01172%2059,-59.01172%20M%20354.13281,288.87891%20v%20200.19921%20c%200,74.09766%2060.07031,134.16797%20134.16797,134.16797%2074.10547,0%20134.16797,-60.07031%20134.16797,-134.16797%200,-74.09765%20-60.0625,-134.16796%20-134.16797,-134.16796%20-20.45703,0.0312%20-41.63672,6.54296%20-59,18.30859%20v%20-84.33984%20z%20m%200,0'/%3e%3c/g%3e%3c/svg%3e)
Most authors spend years writing a book.
They spend a few weeks preparing for launch.
A few days celebrating it.
And then they ask the question almost nobody prepared them for.
Now what?
Publishing your book is a remarkable accomplishment. But publishing alone rarely creates the speaking invitations, media interviews, industry recognition, referrals, business growth, or long-term book sales most nonfiction authors hope their book will inspire.
Those opportunities aren't created during launch week.
They're created in the months and years that follow.
That's why I created Beyond your Bestseller™. This free collection shares the practical strategies I wish every nonfiction author knew before their launch was over — four playbooks filled with proven outreach ideas, templates, planning tools, curated resources, and companion video lessons designed to help your book continue creating opportunities long after publication.
If you've ever wondered how some authors seem to stay in the conversation long after their book is released, this collection is for you.
Four playbooks. Real templates, real strategies, real resource lists — designed to be applied right now.
66 pages
Playbook 01
Build a media and podcast strategy that keeps introducing your book to new readers.
Instead of hoping people discover your book, learn how to create opportunities through podcasts, media interviews, local television, magazines, and online publications.
Inside you'll find
70+ Book Awards Links
Playbook 02
Recognition builds credibility. Credibility opens doors.
Discover respected book awards, submission opportunities, and recognition strategies that help establish you as a trusted voice in your field.
Inside you'll find
70+ Book Fair Links
Playbook 03
Create your own speaking and author tour.
Many of the best opportunities never arrive by invitation. Learn where authors are speaking, how to find those opportunities, and how to introduce your book to audiences already interested in your expertise.
Inside you'll find
7-step TEDx Process
Playbook 04
Every great nonfiction book contains one unforgettable idea.
Learn how to identify your signature idea and shape it into a compelling TEDx-worthy presentation that expands your influence far beyond the pages of your book.
Inside you'll find
After more than twenty years interviewing bestselling authors, entrepreneurs, and thought leaders, I've noticed a pattern.
The authors who continue creating opportunities aren't always the ones with the biggest launch.
They're the ones who understand that a book opens conversations. It builds credibility. It creates invitations. It becomes the foundation for speaking, consulting, teaching, partnerships, and new business opportunities.
Most book marketing ends when the book is published.
I believe that's when the most valuable phase of your author journey begins.
Beyond your Bestseller™ is built from everything I've learned along the way — practical visibility strategies many consultants reserve for expensive coaching programs, made available to every nonfiction author because every meaningful book deserves the opportunity to create a career.
A bestseller campaign may last a few days. Your author career can last a lifetime.
Kristen White is an author, television journalist, filmmaker, producer, and founder of Orange Cat Media. For more than two decades she has interviewed bestselling authors, helped experts prepare for media appearances, developed television programming, and guided authors in transforming their books into speaking opportunities, media recognition, and thriving businesses.
She is the author of Mystic in a Minivan and Voice: How to Share Your Message, Your Products and Your Business with the World, is currently writing Love Interview, and is the creator of Business Beyond Your Book™ — where she teaches nonfiction authors how to build careers around the ideas they care about most.
Books by Kristen
"My Instagram following was jumping and I had an entire body of followers I wanted to offer my services to. Kristen helped me brand the name of my business, build my first offer, and shape the marketing. The very first offer brought in $30,000 that first month. I highly recommend Kristen's services.
"I'm walking away with a brand identity that I'm super excited about; a plan on what to do for the next year. And for the next week, even the plan moving forward is something that I'm extremely excited about. I just bring the content and she does her magic and can't tell you how excited I am to work with her over the coming year.
"What I loved, I've had coaches tell me before, they don't like Drastic, but Kristen embraced Drastic. She loved it from day one, and she encouraged me to continue with the message of being drastic. But working with her, she's so easygoing and, I just loved her energy and her light. I've been speaking for many, many years, but she was able to pull out of me new things I hadn't thought of. And that's why we hire coaches.
Join my FREE community and get all four playbooks, companion video lessons, real templates, real strategies, and real resource lists — designed to be applied right now.
Because your book deserves more than a successful launch. It deserves a successful career.
A bestseller campaign may last a few days.
Your author career can last a lifetime.