Most nonfiction authors spend months—sometimes years—writing a book, only to discover that publishing is the beginning of the journey, not the finish line.
A successful book can open doors to speaking engagements, media interviews, consulting, workshops, corporate partnerships, podcasts, teaching opportunities, and an entirely new business. But none of those opportunities happen automatically.
They happen when people discover your expertise.
That's where strategic media comes in.
At Orange Cat, we help nonfiction authors build Digital Authority—the professional reputation that grows every time your ideas appear in trusted publications, podcasts, interviews, newsletters, television, and online media.
Because today, people don't simply buy books.
- They research authors.
- They Google your name.
- They ask AI for experts in your field.
- They listen to podcasts before hiring speakers.
- They want confidence that the person behind the book is someone worth following.
Each Media AuthorityTM Campaign is designed to make sure your expertise doesn't remain hidden on a bookshelf.
Writing a great book isn't enough anymore.
Thousands of excellent nonfiction books are published every week.
The authors aren't struggling because they lack expertise.
They're struggling because very few people know they exist.
Visibility today isn't about being the loudest person online. It's about becoming a recognized authority.
- Every interview…
- Every podcast appearance…
- Every article…
- Every media mention…
- Every speaking engagement…
Each one strengthens your reputation while expanding your digital footprint.
Those signals don't just influence readers. They influence publishers, conference organizers, journalists, podcast hosts, corporate buyers, and increasingly, artificial intelligence search platforms.
Recognition creates more recognition. That's how careers are built.
Most book marketing focuses on selling copies.
We focus on building authors.
Instead of asking, "How do we promote your book?" we ask,
"How do we position you as the expert behind the ideas?"
That shift changes everything.
Because people don't invite books onto stages. They invite authors.
They don't interview covers. They interview thought leaders.
The stronger your personal authority becomes, the more opportunities your book naturally creates.
Every Campaign Begins with Your Story
Kristen White is an Emmy-nominated journalist, television producer, documentary filmmaker, and media strategist who has interviewed more than 10,000 people throughout her career.
She doesn't approach publicity like a traditional publicist.
She approaches it like a journalist.
Together you'll identify the stories that make your ideas relevant today, develop compelling media angles, refine your messaging, and create personalized pitches designed specifically for editors, producers, podcast hosts, and media decision-makers.
Instead of promoting your book…
We'll build recognition around your expertise.
Choose Your Media Campaign
Whether your goal is growing your Digital Authority online or expanding your recognition through national media, every campaign is customized around your message, your audience, and your long-term vision.
Digital Authority Campaign
Build Recognition Where Readers Discover New Experts
Today's readers don't simply browse bookstores.
They discover authors through podcasts, newsletters, online articles, YouTube interviews, LinkedIn, and AI-powered search.
Our Digital Authority Campaign focuses on the online platforms that influence purchasing decisions and professional credibility.
Campaigns may include outreach to:
- Podcasts
- Digital publications
- Industry newsletters
- Online magazines
- Substack publications
- Expert contributor opportunities
- Educational platforms
Perfect for:
- Nonfiction authors
- Business authors
- Thought leaders
- Coaches
- Consultants
- Subject matter experts
Premier Media Authority Campaign
Expand Beyond Digital into National Recognition
The Premier Campaign includes everything found in the Digital Authority Campaign while expanding your opportunities into television, radio, newspapers, magazines, and larger editorial platforms.
For authors who want broader visibility, stronger credibility, and more opportunities to speak, teach, consult, and influence, this campaign builds authority across multiple media channels.
Because great ideas deserve broad audiences.
Media isn't simply publicity. It's proof.
When readers see you interviewed by respected publications, hear you on influential podcasts, watch you on television, or find your articles online, they develop confidence before they've ever opened your book.
- Media shortens trust.
- Trust sells books.
- Trust fills speaking engagements.
- Trust creates consulting opportunities.
- Trust builds careers.
Continue Building Beyond Your Book.
Your first media campaign is designed to create momentum.
Many authors choose to continue working with us after their initial four-month campaign through an ongoing media partnership that keeps them visible throughout the year.
Because building an author platform isn't a launch.
It's a lifelong investment in your ideas.