You've Done the Work.Now Be Known for It.
Orange Cat helps life coaches, authors, speakers, consultants and accomplished professionals build a distinctive personal brand, create premium offers, attract clients and expand their visibility through speaking, podcasts and media.
20+ Years in Broadcast Media · Coaches · Authors · Speakers · Consultants · Based in Denver, Serving Clients Nationwide
Personal Branding, Business Strategy & Media Visibility for Coaches, Authors and Experts
You've built your expertise. Now it's time to build a business and reputation around it.
Our signature Authority IntensiveTM is a private 1.5-day strategy experience that brings your positioning, business model, marketing and visibility together, followed by 60 days of strategic activation support.
Based in Denver, Colorado, we work with clients nationwide, in person and virtually.
Featured In & Produced For
Turn Your Expertise Into
Visibility, Authority, and Revenue.
Orange Cat helps authors, speakers, coaches, and thought leaders clarify their message, build irresistible offers, increase visibility, and launch with confidence—without hiring five different vendors to make it happen.
Most Experts Are the Industry's Best-Kept Secret.
You've built something real. A book. A coaching practice. A platform. A methodology that works.
But influence doesn't compound on effort alone.
It compounds when your positioning, your media presence, and your revenue model all reinforce the same clear message — and when the right people can actually find you.
Most agencies focus on one piece. They build a funnel, or run your social media, or "do your branding." But they don't understand how authority is actually built.
We do. Because we came from inside the media.
Algorithms are unforgiving
Cookie-cutter templates
Recognition takes years
Post more content
Hire a generalist agency
Wait to be discovered
Strategic placement in the right rooms
Journalist-trained positioning
Media momentum in 90 days
Build an Authority Ecosystem, Not Just More Content.
Most marketing advice tells you to create more noise. We believe in building a cohesive Authority Ecosystem. When every touchpoint is intentionally aligned, your message is clear, and your positioning becomes undeniable.
Website
Your digital home base. It is a high-converting authority engine, not a static brochure.
Content
High-signal insights that define your POV and set you apart from everyone else in your field.
Media
TV, radio, and national print features that establish instant public trust and borrow credibility.
An active premium presence optimized for business development and executive leadership.
Book
The ultimate validation. Turning your signature methodology into a published, high-impact asset.
Speaking
Owning the room from stages, panels, and top podcasts to connect with high-value audiences.
Nurturing your most valuable community with highly personalized, authoritative newsletters.
AI Search
Building the media mentions, consistent bios and authority content that help AI tools like ChatGPT and Perplexity understand and surface your expertise.
When all touchpoints are aligned, your influence compounds effortlessly.
Built for Experts Who Want More Than Content.
Our clients are often at a turning point in their commercial and creative journey.
What they need isn't another generic blog post or self-congratulatory social media updates.
They need a system that turns expertise into opportunity.
Written a Book (or Preparing to)
You have a massive intellectual asset but need the distribution system and strategic PR momentum to support it.
Deep Expertise, Under-Known
You are objectively the best at what you do, but your digital footprint and media presence do not reflect your talent level.
Ideas Deserving of a Larger Audience
You have proprietary frameworks, transformative stories, and years of clinical or commercial results ready to scale.
That's what Orange Cat was built to do.
We help experts stop sounding like everyone else, start attracting the right buyers, and create a business that reflects the true, premium value of what they know.
What Happens When Positioning Stalls.
Your book stays quiet. Your offer doesn't convert. Your brand stays invisible.
You refine instead of amplify. You tweak instead of launch loudly.
And your competitors — who are objectively less qualified than you — keep getting the speaking invitations, the media features, and the clients.
The gap between where you are and where you should be isn't talent.
It's visibility architecture.
Influence doesn't grow because you create more. It grows when your book, your advisory work, and your public voice align — and are positioned deliberately.
We Think Like Journalists. We Execute Like Strategists.
Orange Cat Media & Marketing was built on a simple insight: most marketing agencies don't understand how influence is built. They optimize surface-level metrics.
We come from broadcast media. We know how editors think. We know what producers are looking for. We know how to find the hook in your story that makes someone stop scrolling and start paying attention.
Founder Kristen White spent over 20 years as a television journalist and producer before building one of the most in-demand speaker coaching and media training practices in the country.
We call it journalist marketing: the discipline of finding your unique angle, clarifying what makes you distinct, and placing your work in front of audiences that convert.
Orange Cat partners with best-in-class specialists — including technology partner AutomationWorx for website development, funnel architecture, and marketing automation.
Three Phases. One Clear Path.
Every engagement follows the same proven structure.
Position
Before you pitch anything, your positioning must command attention.
- —Brand message refinement and development
- —Defining what makes you distinct
- —Offer and coaching package architecture
- —Platform positioning (author, speaker, advisor alignment)
- —Profile and bio optimization across all channels
- —Clear, repeatable articulation of your point of view
Pitch
Strategic visibility. Not random posting.
- —Media pitch strategy and PR angles
- —Podcast pitching (strategy or full done-for-you)
- —Speaking applications and stage positioning
- —Awards and credibility stacking
- —Online visibility and profile optimization
- —LinkedIn and social media lead strategy
Profit
Recognition must convert. Otherwise it's vanity.
- —Coaching package development and execution
- —Automated systems and lead capture infrastructure
- —Funnel architecture that feels natural, not salesy
- —Done-for-you implementation options
- —Launch-ready website within 30 days
- —SEO-optimized, fast-loading, mobile-first digital presence
Ways to Work Together
The Authority IntensiveTM
Your Expertise. Your Business. Your Next Big Move.
A private 1.5-day strategy experience for authors, life coaches, speakers, consultants and accomplished professionals who are ready to turn their expertise into a distinctive brand, compelling offers, greater visibility and new revenue opportunities.
Together, we'll clarify what makes you different, who you're best positioned to serve, what you can offer, and how to attract the right clients and opportunities. You'll leave with a personalized Authority Blueprint and 60 days of strategic activation support to put your plan into motion.
Available in Denver, Santa Fe and virtually. Serving clients nationwide.
Media AuthorityTM Campaign
A media and podcast pitching campaign built by people who came from inside the newsroom. We position your story, then pitch you to podcasts, TV, radio, print and digital outlets that reach the people you want to serve.
Authority Accelerator
The done-with-you build. Strategy sessions with Kristen, your authority website, email campaigns, lead generation and a media campaign, all working together over about seven months.
Metamorphosis(Self-Guided Course)
The foundational self-guided platform for experts building a distinctive personal brand. Structured training and a clear roadmap at your own pace.
What Happens When Positioning Meets Execution.
My Instagram following was jumping and I had an entire body of followers I wanted to offer my services to. Kristen helped me brand the name of my business, build my first offer, and shape the marketing. The very first offer brought in $30,000 that first month. I highly recommend Kristen's services.
J.L.
Certified Coach, Women 50+
I'm walking away with a brand identity that I'm super excited about; a plan on what to do for the next year. And for the next week, even the plan moving forward is something that I'm extremely excited about. I just bring the content and she does her magic and can't tell you how excited I am to work with her over the coming year.
Lisa Miller
Love Your Midlife
What I loved, I've had coaches tell me before, they don't like Drastic, but Kristen embraced Drastic. She loved it from day one, and she encouraged me to continue with the message of being drastic. But working with her, she's so easygoing and, I just loved her energy and her light. I've been speaking for many, many years, but she was able to pull out of me new things I hadn't thought of. And that's why we hire coaches.
Toni Harris Taylor
Drastic
It's really beneficial for anyone who's looking to scale and grow their business – solopreneurs, entrepreneurs who are maybe overwhelmed with all of the different components of doing that and would like somebody to be your champion, come up with great ideas, and help you determine how to grow your business and make a lot of more money.
Andra Davidson
Better Than Before DivorceTM
The most helpful thing for me was that I've had all this information for years and learnings and teaching that I've done separately and it was overwhelming because it was just in this big glop in my journal. What Kristen helped me work on was making a container for it and breaking it down into seven separate parts. I'm super excited to put it all together and get it out into the world and get really visible about it.
Heidi Gessner
Indigo Flow
Years in Broadcast Media
Video Testimonials
Phases to Visible Authority
Placement Channels
We Don't Help You Stand Out.
We Help You Define the Category.
A Category of One is a personal brand or business so distinct in its positioning, perspective, and promise that it removes itself from comparison entirely.
It doesn't try to compete. It defines the lane.
When your book, your coaching, and your speaking all reinforce one clear point of view, you stop being "one of many." You become the standard others reference.
That's not branding fluff. That's strategic positioning — and it's the only kind we do.
Ideas That Build Influence.
The latest from Kristen White and the Orange Cat team, refreshed automatically as new pieces publish.
Frequently Asked Questions
What is Orange Cat Media & Marketing?
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Orange Cat is a personal branding, business strategy and media visibility firm for coaches, authors, speakers, consultants and experts. Founded by former TV journalist Kristen White, we help you clarify your positioning, build premium offers, and get your message in front of the right audiences through podcasts, media and speaking.
Who do you work with?
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Life coaches, authors, speakers, consultants and accomplished professionals in the personal growth and self-improvement space who have done the work and are ready to be known for it.
What is the Authority Intensive?
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Our signature experience: a private 1.5-day strategy session with Kristen, in person in Denver or Santa Fe, or virtually. Together we clarify your positioning, signature offers, authority brand, visibility strategy and revenue roadmap. You leave with a personalized Authority Blueprint and 60 days of strategic activation support.
How is Orange Cat different from a PR firm or marketing agency?
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Most PR firms chase placements and most agencies chase content volume. We position you first, then pitch you, then build the systems that turn visibility into clients. Our approach comes from 20+ years inside broadcast newsrooms, so we know what makes producers and hosts say yes.
Do you work with clients outside Colorado?
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Yes. We're based in Denver and work with clients across the US. The Authority Intensive is available in person in Denver or Santa Fe, or virtually, and our media campaigns work wherever you are.
Can you help market my book?
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Yes. We help authors use their book as a platform for speaking, media, consulting and coaching, not just a launch week. See our page for authors.
Do you help coaches get clients?
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Yes. We help coaches sharpen their positioning, build signature offers and become visible to the people they serve. See our page for coaches.
Can you get me on podcasts and TV?
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We pitch you to podcasts, TV, radio, print and digital outlets through our Media AuthorityTM Campaign. No one can promise a booking, but we know how to build a story producers want to say yes to.
What is AI discoverability?
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AI tools like ChatGPT and Perplexity draw on what credible sources say about you. Media appearances, podcasts, consistent bios and clear authority content all make your expertise easier for these tools to find and understand. No one can promise an AI recommendation, but you can make yourself a stronger candidate.
Do you only work with established experts?
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We work best with people who have real expertise and are ready to invest seriously in their platform, whether you're launching your first signature offer or repositioning an established business.