You've Done the Work.Now Be Known for It.
Orange Cat Media & Marketing is a full-service media positioning and PR agency for speakers, authors, coaches, podcasters, and founders ready to turn their expertise into visible, lasting authority.
20+ Years in Broadcast Media · Speakers · Authors · Coaches · Podcasters · Founders · National Media Placements

Featured In & Produced For
Turn Your Expertise Into
Visibility, Authority, and Revenue.
Orange Cat helps authors, speakers, coaches, and thought leaders clarify their message, build irresistible offers, increase visibility, and launch with confidence—without hiring five different vendors to make it happen.
Most Experts Are the Industry's Best-Kept Secret.
You've built something real. A book. A coaching practice. A platform. A methodology that works.
But influence doesn't compound on effort alone.
It compounds when your positioning, your media presence, and your revenue model all reinforce the same clear message — and when the right people can actually find you.
Most agencies focus on one piece. They build a funnel, or run your social media, or "do your branding." But they don't understand how authority is actually built.
We do. Because we came from inside the media.
Algorithms are unforgiving
Cookie-cutter templates
Recognition takes years
Post more content
Hire a generalist agency
Wait to be discovered
Strategic placement in the right rooms
Journalist-trained positioning
Media momentum in 90 days
Build an Authority Ecosystem, Not Just More Content.
Most marketing advice tells you to create more noise. We believe in building a cohesive Authority Ecosystem. When every touchpoint is intentionally aligned, your message is clear, and your positioning becomes undeniable.
Website
Your digital home base. It is a high-converting authority engine, not a static brochure.
Content
High-signal insights that define your POV and set you apart as a Category of One.
Media
TV, radio, and national print features that establish instant public trust and borrow credibility.
An active premium presence optimized for business development and executive leadership.
Book
The ultimate validation. Turning your signature methodology into a published, high-impact asset.
Speaking
Owning the room from stages, panels, and top podcasts to connect with high-value audiences.
Nurturing your most valuable community with highly personalized, authoritative newsletters.
AI Search
Optimizing your footprint so ChatGPT, Perplexity, and Claude recommend you first.
When all touchpoints are aligned, your influence compounds effortlessly.
Not Just Content. Not Just PR. Not Just Marketing.
Most authors, coaches, speakers, and experts end up hiring a collection of disconnected vendors.
Disconnected Reality
Copywriter
Creates the website.
Marketing Consultant
Develops the offer.
PR Agency
Pitches the media.
Automation Specialist
Builds the funnels.
Designer
Creates the brand assets.
And somehow, you're expected to hold it all together. That's where things often break down.
All Under One Roof
We help personal development authors, speakers, coaches, consultants, and thought leaders transform their expertise into a clear offer, powerful positioning, and a visibility strategy that actually supports business growth.
We Specialize In Helping Experts:
We coordinate everything so you can focus on being the guide.
Why Clients Choose Orange Cat
Because you shouldn't spend months coordinating multiple vendors who each own one tiny, isolated piece of the puzzle. You need a strategic partner who understands how everything connects.
The Connection is Everything
Most agencies look at a single node. They run an ad, design a page, or pitch a show.
At Orange Cat, we orchestrate the entire symphony. When these 11 essential elements are synchronized, marketing friction drops to zero.
When these elements work together, visibility becomes easier, marketing becomes more effective, and growth becomes more predictable.
Authority positioning
Crafting your Category of One perspective.
Personal branding
Aligning your identity and visual credibility.
Offer development
Packaging your expertise into high-value programs.
Website messaging
Turning static page copy into high-conversion assets.
Content strategy
Distilling your ideas into high-signal content.
Book marketing
Amplifying your published assets for maximum reach.
Media visibility
Borrowing institutional trust via high-tier TV and PR.
Lead generation
Capturing premium contacts through high-value funnels.
Email marketing
Nurturing deep loyalty and closing deals on autopilot.
Launch campaigns
Entering new markets with major momentum and trust.
AI discoverability
Ensuring AI LLMs surface your name first.
The natural output of a synchronized ecosystem.
Built for Experts Who Want More Than Content.
Our clients are often at a turning point in their commercial and creative journey.
What they need isn't another generic blog post or self-congratulatory social media updates.
They need a system that turns expertise into opportunity.
Written a Book (or Preparing to)
You have a massive intellectual asset but need the distribution system and strategic PR momentum to support it.
Deep Expertise, Under-Known
You are objectively the best at what you do, but your digital footprint and media presence do not reflect your talent level.
Ideas Deserving of a Larger Audience
You have proprietary frameworks, transformative stories, and years of clinical or commercial results ready to scale.
That's what Orange Cat was built to do.
We help experts stop sounding like everyone else, start attracting the right buyers, and create a business that reflects the true, premium value of what they know.

What Happens When Positioning Stalls.
Your book stays quiet. Your offer doesn't convert. Your brand stays invisible.
You refine instead of amplify. You tweak instead of launch loudly.
And your competitors — who are objectively less qualified than you — keep getting the speaking invitations, the media features, and the clients.
The gap between where you are and where you should be isn't talent.
It's visibility architecture.
Influence doesn't grow because you create more. It grows when your book, your advisory work, and your public voice align — and are positioned deliberately.
We Think Like Journalists. We Execute Like Strategists.
Orange Cat Media & Marketing was built on a simple insight: most marketing agencies don't understand how influence is built. They optimize surface-level metrics.
We come from broadcast media. We know how editors think. We know what producers are looking for. We know how to find the hook in your story that makes someone stop scrolling and start paying attention.
Founder Kristen White spent over 20 years as a television journalist and producer before building one of the most in-demand speaker coaching and media training practices in the country.
We call it journalist marketing: the discipline of finding your unique angle, clarifying your Category of One, and placing your work in front of audiences that convert.

Orange Cat partners with best-in-class specialists — including technology partner AutomationWorx for website development, funnel architecture, and marketing automation.
Three Phases. One Clear Path.
Every engagement follows the same proven structure.
Position
Before you pitch anything, your positioning must command attention.
- —Brand message refinement and development
- —Defining your Category of One
- —Offer and coaching package architecture
- —Platform positioning (author, speaker, advisor alignment)
- —Profile and bio optimization across all channels
- —Clear, repeatable articulation of your point of view
Pitch
Strategic visibility. Not random posting.
- —Media pitch strategy and PR angles
- —Podcast pitching (strategy or full done-for-you)
- —Speaking applications and stage positioning
- —Awards and credibility stacking
- —Online visibility and profile optimization
- —LinkedIn and social media lead strategy
Profit
Recognition must convert. Otherwise it's vanity.
- —Coaching package development and execution
- —Automated systems and lead capture infrastructure
- —Funnel architecture that feels natural, not salesy
- —Done-for-you implementation options
- —Launch-ready website within 30 days
- —SEO-optimized, fast-loading, mobile-first digital presence
Choose Your Path to Influence.
Private Strategy
A focused, high-level strategic evaluation of your positioning, authority architecture, and visibility expansion — conducted personally by Kristen.
Visibility Launch Sprint
A concentrated PR and podcast pitching engagement designed to place you in front of the right audiences fast.
Done-for-You Authority Ecosystem Build
Full-service implementation: positioning, messaging, media strategy, digital assets, and a launch-ready website. All executed by our team.
Metamorphosis(Self-Guided)
The foundational self-guided platform for experts building their Category of One. Structured training and a clear roadmap at your own pace.

What Happens When Positioning Meets Execution.
My Instagram following was jumping and I had an entire body of followers I wanted to offer my services to. Kristen helped me brand the name of my business, build my first offer, and shape the marketing. The very first offer brought in $30,000 that first month. I highly recommend Kristen's services.
J.L.
Certified Coach, Women 50+
I'm walking away with a brand identity that I'm super excited about; a plan on what to do for the next year. And for the next week, even the plan moving forward is something that I'm extremely excited about. I just bring the content and she does her magic and can't tell you how excited I am to work with her over the coming year.
Lisa Miller
Love Your Midlife
What I loved, I've had coaches tell me before, they don't like Drastic, but Kristen embraced Drastic. She loved it from day one, and she encouraged me to continue with the message of being drastic. But working with her, she's so easygoing and, I just loved her energy and her light. I've been speaking for many, many years, but she was able to pull out of me new things I hadn't thought of. And that's why we hire coaches.
Toni Harris Taylor
Drastic
It's really beneficial for anyone who's looking to scale and grow their business – solopreneurs, entrepreneurs who are maybe overwhelmed with all of the different components of doing that and would like somebody to be your champion, come up with great ideas, and help you determine how to grow your business and make a lot of more money.
Andra Davidson
Better Than Before Divorce™
The most helpful thing for me was that I've had all this information for years and learnings and teaching that I've done separately and it was overwhelming because it was just in this big glop in my journal. What Kristen helped me work on was making a container for it and breaking it down into seven separate parts. I'm super excited to put it all together and get it out into the world and get really visible about it.
Heidi Gessner
Indigo Flow
Years in Broadcast Media
Video Testimonials
Phases to Visible Authority
Placement Channels
We Don't Help You Stand Out.
We Help You Define the Category.
A Category of One is a personal brand or business so distinct in its positioning, perspective, and promise that it removes itself from comparison entirely.
It doesn't try to compete. It defines the lane.
When your book, your coaching, and your speaking all reinforce one clear point of view, you stop being "one of many." You become the standard others reference.
That's not branding fluff. That's strategic positioning — and it's the only kind we do.
Find What's Keeping You Invisible.
The Visibility Authority Audit is Kristen's signature diagnostic. In under 5 minutes, it identifies the exact patterns keeping your expertise from becoming visible authority.
Where your authority positioning is leaking
Which visibility channels are right for your stage
The hidden patterns keeping you from recognition
Your clearest next move
Ideas That Build Influence.
The latest from Kristen White Media — refreshed automatically as new pieces publish.
Frequently Asked Questions
What is Orange Cat Media & Marketing?+
Orange Cat Media & Marketing is a specialized content agency that creates strategic, authority-building content for authors, coaches, consultants, speakers, wellness experts, thought leaders, and personal brands. We help experts turn their ideas, expertise, and stories into content that attracts visibility, builds credibility, and generates business opportunities.
Who do you work with?+
We primarily work with: Authors and aspiring authors, Coaches and consultants, Speakers and trainers, Wellness and health professionals, Personal development brands, Course creators, Retreat leaders, Podcast hosts, Thought leaders, and Service-based entrepreneurs. If your business is built around your expertise, ideas, experiences, or intellectual property, you're likely a great fit.
How is Orange Cat different from a traditional content agency?+
Most content agencies are designed for corporate brands, software companies, and large organizations. Orange Cat specializes in authority-based businesses where trust, visibility, expertise, and personal connection drive buying decisions. We understand how to position experts, authors, coaches, and speakers in ways that help them become recognized authorities in their field.
What types of content do you create?+
We create a wide range of content, including: Website copy, Blog articles, Thought leadership content, LinkedIn articles and posts, Email marketing campaigns, Lead magnets and guides, Book marketing content, Sales pages, Speaker bios and introductions, Podcast and media materials, SEO content, and AI discoverability content. Every piece is designed to strengthen your authority and support your business goals.
What is authority content?+
Authority content positions you as the trusted expert in your industry. Instead of simply promoting products or services, authority content demonstrates your expertise, shares your unique perspective, answers important questions, and builds trust with your audience before they ever schedule a call or make a purchase.
Can you write content that sounds like me?+
Yes. One of our specialties is capturing your unique voice, personality, experiences, and perspective. We don't create generic content that sounds like everyone else in your industry. Our goal is to help your audience recognize you immediately through your messaging and content.
Do you use AI?+
Yes — but strategically. We leverage AI as a research and efficiency tool while ensuring every piece of content reflects human insight, expertise, emotional intelligence, and authentic brand voice. We believe the future belongs to businesses that combine AI efficiency with unmistakably human perspective.
What is AI Discoverability?+
AI Discoverability is the practice of creating content that helps your expertise appear in AI-powered search results, recommendation engines, and conversational platforms. As search behavior evolves, businesses need content that performs well in both traditional search engines and AI-driven discovery platforms.
Can you help me become more visible online?+
Absolutely. Many of our clients come to us because they feel invisible despite having incredible expertise. Our content strategies are designed to help you build authority, improve search visibility, increase audience engagement, and create a recognizable presence online.
Do you only work with established experts?+
Not at all. We work with both emerging and established experts. Whether you're launching your first coaching offer, publishing your first book, building your speaking platform, or scaling an existing brand, we help create the content foundation needed for growth.
Can you help market my book?+
Yes. Orange Cat has extensive experience working with authors. We help create book launch content, author websites, media materials, thought leadership articles, lead generation assets, email campaigns, speaking materials, and visibility strategies designed to help authors grow beyond book sales and build lasting authority.
Do you offer SEO services?+
Yes. Our content is developed using modern SEO best practices while maintaining a natural, engaging, human voice. We focus on helping you rank for topics your ideal clients are actively searching for while also improving your visibility in AI-driven search environments.
What if I don't know what content I need?+
That's actually very common. Many experts know they need more visibility but aren't sure where to start. We'll help identify the gaps in your authority ecosystem and recommend the content assets that will create the greatest impact based on your goals.
Can you help me build a personal brand?+
Yes. In today's marketplace, people often buy from people before they buy from companies. We help experts clarify their message, define their positioning, strengthen their authority, and create content that supports a powerful personal brand.
How do I get started?+
The first step is a conversation. We'll learn about your business, your expertise, your goals, and where you want greater visibility. From there, we'll recommend a content strategy designed to help you build authority, attract opportunities, and grow your influence. Ready to become more visible, recognizable, and discoverable? Let's talk.






