Strategic thinking on media, positioning, and authority — from a journalist's perspective.
As polished communication gets easier to generate, audiences are getting better at sensing whether your words, presence and perspective actually match. That sensing is Vibrational Credibility.
Oct 14, 2026
Visibility Culture rewarded emotional performance until audiences stopped believing anyone. Why polished vulnerability is killing trust, and what emotionally precise brands do instead.
Oct 6, 2026
Your website didn't suddenly stop working — the internet changed underneath it. Here's what AI-powered search platforms are actually rewarding now, and how to make your business easier to find again.
Jun 17, 2026
LinkedIn is no longer optional. It's part of your authority footprint — scanned by Google, ChatGPT, and AI-powered search engines deciding who to recommend. Most people are still using it like it's 2017.
Jun 17, 2026
When we think about media visibility, our minds often jump straight to the big leagues: national TV appearances, features in major magazines, or interviews on top-tier podcasts. While these are fantastic goals, a highly effective, often overlooked, strategy for small business owners, aspiring entrepreneurs, and authors is to focus on niche media outlets.Niche media refers […]
Oct 21, 2025
We often talk about time management and productivity hacks when discussing momentum, but there’s a crucial, often overlooked, ingredient: energy management. As small business owners, entrepreneurs, and authors, our work isn’t just about the hours we put in; it’s about the quality of those hours. And that quality is directly tied to our physical, mental, […]
Oct 14, 2025
As women building businesses and crafting stories, we often focus on the tangible actions: writing the marketing plan, coding the website, outlining the book. These actions are crucial, but what about the invisible work – the shaping of your inner world? This is where the power of intentional thought, through practices like visualization and affirmations, […]
Oct 7, 2025
In a world saturated with information, facts and figures alone often fall flat. What truly captures attention, resonates with an audience, and compels action? Stories.For small business owners, aspiring entrepreneurs, and authors, mastering the art of storytelling isn’t just a marketing tactic; it’s the most powerful way to make your message irresistible to the media […]
Sep 23, 2025
In the world of entrepreneurship and authorship, it’s easy to get caught up in the allure of “intensity.” We see stories of overnight successes, 18-hour workdays, and massive launches, and we might feel pressured to replicate that frantic pace. While bursts of intensity can be necessary at times, the true, sustainable engine of long-term success […]
Sep 16, 2025
Every entrepreneur and author knows that the path to success is rarely a straight line. It’s filled with detours, roadblocks, and sometimes, outright tumbles. A product launch might flop, a book proposal gets rejected, a client walks away, or a market shifts unexpectedly. In these moments, it’s easy to feel defeated. But what truly defines […]
Sep 9, 2025
In a world overflowing with businesses, books, and brilliant ideas, how do you ensure yours stands out? The answer often lies in something more profound than just your product or service: your personal brand. For small business owners, aspiring entrepreneurs, and authors, a strong, authentic personal brand isn’t just a nice-to-have; it’s a magnetic force […]
Aug 19, 2025
When you look at your big entrepreneurial dreams – launching a new product, writing a full-length novel, scaling your business to a new level – it’s easy to feel overwhelmed. The sheer size of the goal can be paralyzing, leading to procrastination and a complete lack of momentum. We often fall into the trap of […]
Aug 12, 2025
Every ambitious woman – whether she’s launching a new business, writing her first book, or scaling an existing venture – has met her inner critic. This insidious voice whispers doubts, highlights imperfections, and often convinces us to play small, even when we’re capable of so much more. It’s the voice that says, “Who are you […]
Aug 5, 2025
In today’s crowded marketplace, simply having a great product, service, or book isn’t enough. To truly thrive as a small business owner, entrepreneur, or author, you need to be visible. You need to reach the people who need what you offer, and that often means stepping beyond your immediate network and into the broader media […]
Jul 22, 2025
Have you ever felt stuck, like you’re pushing a boulder uphill in your business or creative work? Or perhaps you’ve had a burst of inspiration, only to see it fizzle out before you could make real progress. Building momentum is the secret sauce that transforms good intentions into tangible results.Momentum isn’t just about being busy; […]
Jul 15, 2025
Ever wonder why some women seem to effortlessly build thriving businesses or publish best-selling books, while others with similar talent struggle? Often, the biggest difference isn’t about skill, connections, or even luck. It’s about something far more fundamental: mindset.As small business owners, aspiring entrepreneurs, or authors, we face a unique set of challenges. There are […]
Jul 8, 2025
Media interviews are excellent opportunities to promote your brand, share your expertise, and connect with a broader audience. However, if not executed well, they can harm your reputation and derail your business goals. To make the most of your next media appearance, preparation and execution are key.Message First, it’s essential to clearly define your message. […]
May 15, 2025
Once you’ve successfully pitched your story to the media, it’s crucial to measure the impact of your efforts. Tracking your media coverage allows you to gauge the effectiveness of your PR strategies, identify areas for improvement, and demonstrate the value of your work. Here are some tools and techniques to help you track your media […]
Apr 11, 2025
Rejection is a common experience, especially in fields like media pitching. It can be disheartening, but it’s important to remember that it’s not a personal attack. Here are some tips to help you deal with rejection and keep your spirits high:1. Accept Rejection as a Part of the Process Normalize it: Remind yourself that rejection […]
Mar 14, 2025
A compelling hook is the key to capturing a journalist’s attention and securing media coverage. It’s the first impression that can make or break your pitch. A well-crafted hook can transform a mundane story into a captivating narrative.What Makes a Good Hook? A strong hook should be: Unique: It should offer a fresh perspective or […]
Feb 14, 2025
A successful media pitch hinges on understanding your target audience. Knowing the specific media outlets that align with your message and tailoring your pitch accordingly can significantly increase your chances of securing coverage.Understanding Your Target Audience Before you start pitching, take the time to identify your ideal media outlets. Consider the following factors: Target Audience: […]
Jan 10, 2025
What is Media Pitching? Media pitching is the process of reaching out to journalists, bloggers, and other media professionals to promote your book. This can be done through email, phone calls, or social media. The goal is to convince them to cover your book in their publication or on their platform.Why is Media Pitching Important […]
Dec 19, 2024
Women ask me all the time, “How do I get on TV News?” I was a news anchor and a reporter and I want to share with you the insider secrets of getting featured on local and national TV. It’s the best way to increase your visibility and credibility is by being featured on TV […]
Nov 20, 2024
I was in TV News for more than a decade and I want to share with you how important it is to be prepared for media coverage. You know how important it is to stand out in a crowded marketplace. But have you considered the power of PR and media to increase your visibility and […]
Nov 13, 2024
Hey fabulous entrepreneurs! Strap in because today we’re diving into why your personal brand isn’t just a part of your business—it’s your business’ powerhouse. Yes, darling, in the bustling bazaar of personal development, your personal brand is like walking in with the brightest neon sign. It’s what makes you, you; and trust me, it’s what […]
Jul 23, 2024
Hey there, rockstar entrepreneurs! Let’s talk about something that’s as essential to your business as a fabulous pair of heels is to your outfit—social media. Yup, in today’s digital age, your social media presence can be a game-changer in crafting a powerful personal brand. So, let’s dive into the world of likes, shares, and hashtags […]
Jul 16, 2024
Hello, fabulous entrepreneur! Ready to turn your personal brand into a selling machine for your books, courses, and workshops? You’re in the right place. Today, we’re diving into the world of personal branding with a sprinkle of sass and a whole lot of practicality. So, buckle up, because we’re about to turbocharge your sales in […]
Jul 9, 2024
Hey there, fabulous lady entrepreneurs! Today, we’re diving into the tricky waters of personal branding, specifically the slip-ups that can trip you up on your path to business glory. Whether you’re just starting out or refining your brand, avoiding these common mistakes can seriously amp up your branding game. So, let’s get real about the […]
Jul 2, 2024
Life is a journey, and each of us has our own path to follow. But have you ever stopped to ask yourself why you’re on this journey in the first place? Why do you do what you do, and what is your purpose in life? These are important questions, as are ones that can help […]
May 1, 2024
Authenticity is a buzzword that gets thrown around a lot these days, but what does it really mean? At its core, authenticity means being true to yourself and your values. It’s about being genuine, honest, and transparent in your actions, words, and interactions. Why is authenticity so important, especially when it comes to building your […]
Apr 24, 2024
I’m so inspired by History. I love stories about queens, rebels, and spies. Also, stories about women who were midwives, healers, and “witches” too! Let’s also acknowledge that in the history books, women in power roles were frequently attacked and silenced. This can’t happen again! History has shown us time and time again that when […]
Apr 17, 2024
Setting up an online alert for your topic is a great way to stay up-to-date on the latest news and trends. Here are the steps to set up an online alert: 1. Choose a search engine: Google is the most popular search engine, but other options like Bing or Yahoo! can also work. 2. Enter […]
Apr 10, 2024
Ladies, break out your Tarot and your Mimosas! You have the power to ignite your career with your psychic abilities… Just ask Oprah! There are many women leaders who attribute intuition to their success. Here are a few examples: • Oprah Winfrey: Oprah has spoken about the importance of intuition in her career. She once […]
Apr 3, 2024
In today’s crowded digital marketplace, getting noticed online can feel like an uphill battle. But with the right visibility strategies, you can stand out and attract the right audience to your business. Here are three visibility secrets you can start using today: 1. Master Google search: Google is the most widely used search engine in […]
Mar 27, 2024
Life is a journey, and each of us has our own unique path to follow. Along the way, we encounter challenges, setbacks, and triumphs that shape who we are and the direction we take. But what if our life experiences could be more than just our own personal journey? What if they could be a […]
Mar 20, 2024
If you are a new online entrepreneur, you may feel uncertain about putting yourself out there. This can be true even if you are a seasoned boss babe, but with a new offer or direction. Find the confidence to just get started on your journey. The first steps are the most challenging to take, yet […]
Mar 13, 2024
Have you ever written your brand story? Why are you a Coach, Author, or Speaker on this topic? I’m curious, what stories from your life would you choose to share? As a business owner or entrepreneur, your personal brand is a critical component of your success. One way to stand out in a crowded market […]
Mar 6, 2024
That gut of yours never ever lies…. You’ll regret it if you tune it out! Have you ever had a gut feeling about a decision, but dismissed it as irrational or unfounded? As it turns out, your intuition or psychic abilities can be powerful tools in advancing your career. While it may not be common […]
Feb 28, 2024
As a business owner, you have the power to make a real difference in the world. But to truly make an impact, your business must have a clear mission and purpose. A mission-driven business is one that is focused on more than just profits – it is dedicated to making a positive impact in the […]
Feb 21, 2024
I’m often asked this question… Should I build a new brand or brand myself? I almost always suggest building a personal brand for yourself first. Your business will evolve grow and change, but you are the constant factor. Add to the fact that people want to work with real people. They are inspired by your […]
Feb 14, 2024
As someone who has made a career pivot, I wanted to share some tips on how to effectively describe your career change on your LinkedIn profile. Here are five tips to help you effectively communicate your career pivot on your LinkedIn profile: 1. Highlight your transferrable skills: When making a career pivot, you may be […]
Feb 7, 2024
Your mind is so full of your action list, your internal voice, and your personal doubts… it can be a challenge to listen to your soul’s whisper about your purpose. A quiet mind, even for only a few moments a day, can create the space to hear your inner guidance clearly. Meditation can be a […]
Jan 31, 2024
Are you a mindset coach looking to elevate your social media game and create more engaging and valuable content for your followers? Look no further than the Mindset Coaching Content Challenge! This challenge is designed to help you generate new ideas and themes for your social media posts, while also expanding your reach and visibility […]
Jan 24, 2024
The world of online marketing is constantly evolving, and if you’re not staying ahead of the game, you could be missing out on potential clients and customers. In 2024, it’s more important than ever to have a strong online presence and a clear strategy for finding and attracting clients. Here are some of the most […]
Jan 17, 2024
In my book Voice: How to Share your Message, your Product and your Business with the World, I talk a lot about Fingerprint Expertise. It’s the key to building a truly unique personal brand. Let’s get real for a moment. Life is hard, and it can throw some pretty tough challenges our way. But it’s […]
Jan 10, 2024
I like to call an elevator speech an Elevate Your Life speech. Once you get this couple of sentences fine-tuned, you can use it to introduce yourself. You’ll quickly see how it can transform your life in so many ways.Claiming your expertise is a big part of this exercise. This can be really difficult for […]
Jan 3, 2024
What does it mean to you when you hear the words heart-centered? It’s possibly more than what you may initially believe. The answer may even surprise you! Being heart-centered is about more than just emotions and feelings – it’s a way of life. It’s about prioritizing love, compassion, and purpose in everything we do, and […]
Dec 27, 2023
Need to know your next steps? A soul-inspired life is never boring. If you feel stuck or in a rut… turn up your psychic gifts. Have you ever felt like your job is just going through the motions, day in and day out? Whether you’re in a “boring” career or just feeling uninspired in your […]
Dec 20, 2023
Have you ever felt like you’re not good enough or that you don’t deserve success? Do you ever downplay your accomplishments or hesitate to share your talents with the world? If so, you may be experiencing imposter syndrome, a common phenomenon that affects many high achievers. Imposter syndrome is the feeling that you’re a fraud […]
Dec 13, 2023
You may want to resist marketing to the pain points. It could feel “too negative” to you. I’ve heard this before when I work with my business clients. But consider this… People with a high-intensity pain point are more likely to accept your coaching offers because they are actively seeking solutions to their challenges and […]
Dec 6, 2023
A breakdown often happens before a breakthrough. It’s true… You have to break apart old outworn internal structures to generate the space you need for a new beginning.It can open you up for a period of time when you wonder who you really are. That’s an uncomfortable place to be!Are you feeling lost or uncertain […]
Nov 29, 2023
If you want to build a lasting online business that will grow and flourish over time this is the foundation you will want to have in place. If you’re running an online business, you know how important it is to stand out in a crowded marketplace. But with so many businesses vying for attention, how […]
Nov 22, 2023
In today’s digital age, building an online presence is essential for anyone looking to succeed in business or personal branding. But with so much competition online, it can be challenging to stand out and capture the attention of your audience. One key ingredient to online success is charisma. Charisma is the ability to connect with […]
Nov 15, 2023
Here are 4 ways to get it out there fast. You spent A LOT of time writing and editing, but the real magic happens when you promote your new book. As a first-time author, launching your new book can be an exciting and nerve-wracking experience. You’ve put countless hours into writing and revising your manuscript, […]
Nov 8, 2023
Coaches with a focused niche are more successful than women who coach everyone. Can you get clear about exactly who you want to work with? Here’s the benefits of dialing it in. 1. Differentiation: When you have a niche, you differentiate yourself from other coaches who offer a broader range of services. This helps you […]
Nov 1, 2023
I’ve been watching the Taylor Swift Tour unfold and …she’s on FIRE! It all starts with a message you create that touches the hearts of your audience. Swift writes songs about her life … and the lives of women who love her music. Her lyrics are about their pain, heartaches, insecurities, joys, and triumphs. Sounds […]
Oct 25, 2023
Do you ever ask your intuition to help you with your questions? It can be a powerful way to get guidance on what is the best path for you. Even stronger than outside advice from others. Intuition is not just a tool for writers or creatives – it can also be a powerful asset in […]
Oct 18, 2023
In today’s digital age, online learning has become increasingly popular, with more and more people looking for convenient and accessible ways to expand their knowledge and skills. As a woman entrepreneur in personal development, creating and selling an online course can be a great way to share your expertise, reach a wider audience, and generate […]
Jul 11, 2023
Public speaking can be a powerful tool for women entrepreneurs in the personal development industry. Speaking engagements can help you establish yourself as an expert in your field, build your network, and attract clients. But where do you start? In this blog post, we’ll explore why having a speaking strategy is important for women entrepreneurs […]
Jul 4, 2023
In the world of personal development, creating a strong brand message is essential to attract clients and build a successful business. Writing, copywriting, and content creation are all key skills that can help women entrepreneurs in personal development create a powerful brand message that resonates with their audience. Let’s explore some skills and strategies to […]
Jun 27, 2023
Entrepreneurship can be a challenging but fulfilling journey, especially for women in the personal development industry. If you’re considering becoming a personal development entrepreneur, there are a few things you should know to set yourself up for success. In this blog post, we’ll explore how to become a successful personal development woman business owner and […]
Jun 20, 2023
Becoming a life coach can be a fulfilling and rewarding career for those who want to help others achieve their goals and improve their lives. However, it’s important to understand what a life coach business looks like during a traditional work week. In this blog post, we’ll explore how to become a life coach, where […]
Jun 13, 2023
Networking is an essential aspect of growing any business, and for women entrepreneurs in personal development, it’s even more important. Whether you attend in-person networking events, join networking groups, or participate in online networking, these opportunities can help you make valuable connections, expand your reach, and ultimately grow your business. In this blog post, we’ll […]
Jun 6, 2023
Women entrepreneurs who are leadership executive coaches are in a unique position to provide guidance and support to leaders in a constantly changing business landscape. To stay ahead of the curve, it’s important to stay informed about the latest trends and topics in leadership development and coaching. In this article, we’ll explore some of the […]
May 30, 2023
If you’re a woman looking to make a mark in the field of leadership development, there are plenty of opportunities available to you. From executive coaching to providing training and development programs for organizations, the possibilities are endless. In this blog post, we’ll explore the key components of building a successful coaching or speaking business […]
May 23, 2023
Starting a life coaching or speaking business focused on personal development, self-improvement, self-care, personal growth, or self-awareness can be a fulfilling and rewarding path for women entrepreneurs. However, it’s important to create and deliver the right elements to ensure that your business is successful and resonates with your target audience. In this blog post, we […]
May 16, 2023
For women entrepreneurs, developing a strong and memorable brand is essential for standing out in a crowded market and attracting your ideal clients. A strong brand can help you establish credibility, build trust, and create a lasting impression on your audience. In this blog post, we will explore the key components of branding that women […]
May 9, 2023
As women entrepreneurs in personal development, marketing can be a critical aspect of growing your business and connecting with your audience. In this blog post, we’ll explore the key components of marketing that you should focus on, including social media marketing, email marketing, content marketing, and digital marketing. Social Media Marketing Social media is an […]
May 2, 2023
Starting your second act after a fulfilling career can be exciting and nerve-wracking. Maybe you’ve reached retirement age but playing golf all day doesn’t appeal to you. Maybe you’ve done well in an industry that allows you the ability to be financially secure at a younger age and you are ready for a new challenge. […]
Jul 24, 2021
Self-promotion feels selfish, right? Most of us think of over-the-top bragging, all eyes on you, a me-me-me mentality as the cornerstones to self-promotion. And you might be right. Self-promotion’s focus is self-centered in nature, possibly to the detriment of your goal. Instead of focusing on self-promotion, focus on the external value that personal branding can […]
Jan 22, 2021
Should you go it alone or enlist the help of a speaker agency to book your presentation engagements? Unless you’re a master negotiator, have a great legal mind for contracts, or lots and lots of time to make lots and lots of cold calls and send emails then a speaker agency may be right for […]
Jan 15, 2021
Television is the Holy Grail for those seeking to increase brand awareness. It is considered the most glamorous of the media options for a reason. But is it the right outlet to share your message? It could be if you know that you can: Reach a wide audience Television can reach tens of thousands of […]
Dec 9, 2019
White Media Agency knows that images have the ability to stir memories, create an experience, and provide a glimpse into the heart of business. Sounds lofty but true. A picture is worth a thousand words so what is your business saying to the world? Utilizing a photo image based platform like Instagram gives you an […]
Oct 20, 2019
Social media is visual and reaches an audience with nice, crisp images. Some images are better than others so taking the time to post the right ones is essential to creating a high end, competent brand image. Look for these traits in any image you post: Create Lifestyle Images Photos have tell a story in […]
Sep 28, 2019
Social media is a landmine of mistakes waiting to happen. You can minimize those mishaps by taking extra care in how you navigate your social media presence. Start by taking these situations under consideration: Platforms Not Integrated Having multiple social media sites is great but it doesn’t help your brand if those sites feel disconnected. […]
Sep 21, 2019
Facebook added the feature of live streaming to its platform and you may have noticed friends and family and tons of businesses using it. You might wonder if this tool is right for your business and the quick answer is “of course!” It works well for any type of business or service but first you […]
Sep 14, 2019
There is such a thing as too much of a good thing. Hashtags fall into this category. Social media platforms are searchable by hashtags and keywords so it’s easy to think that the more hashtags you use, the more you are searchable. But the downside is a post with too many hashtags can be a […]
Sep 7, 2019
Just because you set up an Instagram account doesn’t mean followers will fall into your lap. That takes some work and creativity. With a little time and effort, you can grow your Instagram following and impact your brand awareness. To start making the most of Instagram, focus on these three objectives: Where are My Followers? […]
Aug 31, 2019
Not on Instagram yet? Think it’s too hard to get started? Well, it’s easier than you think to set up an account and start populating it with great visual images that speak volumes about you and your brand. Now let’s get started: Ready, Set, Go! Set up an account and utilize your logo. Take advantage […]
Aug 24, 2019
If you have a Pinterest page, you are past the biggest hurdle of setting it up! Congratulations! Now what? There are many opportunities to capitalize on this social media platform to increase visibility of your business. When thinking about what you can do to add to your brand’s awareness on Pinterest, keep these helpful hints […]
Aug 17, 2019
Visual social media platforms are all the rage and none more so than Pinterest. It may seem overwhelming to get started but begin with these first small steps to setting up an account. You’ll be posting like a pro in now time. Let’s get started! Purpose: Business or Personal? Think about the purpose of the […]
Aug 10, 2019
Utilizing social media platforms like YouTube can bring you much needed visibility and increased opportunities to build your business. Being smart about how to use YouTube will reap benefits and maximize your exposure. When using this platform, keep these tips in mind: Make your description field work for you! Using video is a great way […]
Aug 3, 2019
Running a business can be rewarding but filled with long hours and endless decisions. It can leave one wondering if they are truly maximizing their abilities and continuously moving their goals and objectives forward. A business coach can assist in giving professional advice in the oversight of a business. What do they do and how […]
May 25, 2016
Videos can be a powerful and entertaining way to engage your audience and draw much needed eyeballs to your website. Making the most of this visual media shows your audience that you are tech savvy, current with today’s trends and able to relate to a broad spectrum of potential buyers. If you are still not […]
May 18, 2016
There was a time when pinning referred to sewing or writing. Now, pinning is an act of creative empowerment on the social media site, Pinterest. Crash course in what Pinterest is and does: Pinterest is a visual platform that allows users to share images and video within segment visual categories the user creates called boards […]
Apr 25, 2016
You’ve heard the horror stories of companies that put their foot in their mouth when responding to customers or anyone else who posted on one of their social media sites. It’s enough to make a sane business owner opt out of social media all together. But is that wise? How do you manage your interactions […]
Apr 18, 2016
Images have the ability to stir memories, create an experience and provide a glimpse into the heart of business. Sounds lofty but true. A picture is worth a thousand words so what is your business saying to the world? Utilizing a photo image based platform like Instagram, gives you an opportunity to fine tune and […]
Apr 11, 2016
Every business wants to find that magic bullet that helps them reach a wide audience and have a great impact. Essentially, you want more bang for your buck. When thinking of ways to achieve this goal, think about visual media like videos as a marketing tool. Visual media can have high impact and in today’s […]
Apr 4, 2016
At WMA we typically find that those who have a do-it-yourself attitude when it comes to public relations often find themselves in a pickle. It’s one thing to watch the evening news or read the city newspaper, but what do you do to get in front of that producer or editor? How do you start a personal brand […]
Mar 7, 2016
WMA often employs the old adage, “two heads are better than one”, as they apply to how you leverage partnerships and alliances for publicity. Many advantages can be gained with a dual efforts campaign, whether through a small business partnership or finding another personal brand to collaborate with, including: Reduce time and labor Half the work […]
Mar 4, 2016
At White Media Agency we know that finding out about your market and the competitors you face is key to developing a successful business or product launch. It’s not about copying what others do; rather, it’s about evaluating the landscape and being in-tune to opportunities. No one succeeds long term with a “me too” or copycat strategy. […]
Feb 29, 2016
When thinking about your services, product, or book, do you think of marketing as a cost of doing business or is it something you can have your neighbor’s teenager tackle when they’re done with their video games? If you haven’t put much thought into a small business marketing or PR budget, you need to turn […]
Feb 22, 2016
At White Media Agency, we know that creating an effective public relations strategy for your small business’s services or product takes time and thought. There is an expansive media landscape to approach, so setting up a solid plan will save you time, money and energy. When it comes to public relations, ask yourself: What are […]
Feb 22, 2016
SWOT might sound like something you do to a gnat, but at White Media Agency it’s a local business marketing analysis that enables us to understand your external and internal influences that could be the key to your success. SWOT stands for strengths, weaknesses, opportunities and threats. This analysis is best suited prior to developing a […]
Feb 18, 2016
To gain the most impact from your creative endeavors, consider opportunities for promotion and marketing by developing a detailed marketing plan. Approaching the awesome task of gaining awareness for your latest project takes a coordinated effort, so charting a roadmap for spreading the word is worth a look. Some steps you can take to formulate […]
Feb 15, 2016
It would be a dream if you were the only one in the world who had a book to promote, a story idea to pitch, or a product that is the best thing since sliced bread. The reality is there is generally not one but dozens, maybe hundreds or thousands, of others with similar agendas; […]
Feb 15, 2016
If you are considering engaging the media about your latest endeavor, you have to ask yourself how you can create buzz or get noticed. After all, producers and editors receive a ton of story ideas and you want yours to stand out. What you need is a hook. What’s that? A hook is something that […]
Feb 8, 2016
To gain the most impact from your creative endeavors, consider opportunities for promotion and marketing by developing a detailed marketing plan. Approaching the awesome task of gaining awareness for your latest project takes a coordinated effort, so charting a roadmap for spreading the word is worth a look. Some steps you can take to formulate […]
Jan 4, 2016
Your personal brand speaks to how you are unique in the marketplace. If you don’t have a personal brand but want to build one, think about how to incorporate these ideas into your strategy: Determine your core values – what do you stand for? That is the essence of your brand and what your potential […]
Jun 24, 2015
Tired of waiting around for media to notice you and your business or organization? Media doesn’t always know you are out there with great ideas that everyone should know about. Instead of despairing about why the local news isn’t calling you, create your own media. Putting together your own camera worthy news can be easy […]
Jun 17, 2015
There are new exciting ways to get your message out to the public. Many of these ways utilize electronic or social media platforms. Most of these options are free to sign up for and can be very helpful in your marketing and publicity strategies. Let’s review a few of these options: Social media Within social […]
Jun 10, 2015
Social media is not just for individuals. Increasingly, brands, products and media use social media to stay in touch with their audience, to introduce or promote new ideas or understand the pulse of a particular segment. Traditional media uses social media the same way you do. They use to look at YOU and your business […]
Mar 12, 2015
Establishing yourself as a subject matter expert in your industry could be as simple as posting to LinkedIn. LinkedIn offers its users a variety of tools for connecting and communicating and one of those tools is the ability to upload posts to the site. Posts can be seen by your network and others in groups […]
Feb 11, 2015
Getting an edge and keeping it is the Holy Grail that everyone seeks in the business world. Much like the elusive grail, making your business more desirable and stand out can seem like an uphill battle. How does your business get noticed and set it apart from the masses? If you are the boss, you […]
Feb 2, 2015
Being a subject matter expert, commonly abbreviated as SME, is a distinction that one earns through demonstrating a greater knowledge of an industry or business. Media calls upon SMEs for interviews to share their unique and vast knowledge of a particular subject. How does one become a SME? Twitter can be helpful in building a […]
Jan 30, 2015
You may not always agree with an expert in your industry. You may have firsthand knowledge of a better way to do business or view the industry in a different way than the popular guru of the moment. Should you keep your opinion to yourself? How should you go about challenging an expert? Know your […]
Jan 28, 2015
When you think about ways to jumpstart your media presence this year, try one of these four simple activities to gain exposure: Assess social media options Are you utilizing Twitter, Facebook, Instagram or Pinterest? Are there social media platforms that your business competitors are mastering and you are not? Assess the available social media platforms […]
Jan 26, 2015
Facebook is one of the best platforms for engagement in today’s social media landscape. You may be familiar with its advantages on a personal level but what about for your business? Facebook can be used by individuals not only to highlight their personal life but a business or you can create a separate fan page […]
Jan 23, 2015
Every company or organization should designate a spokesperson for times of crisis or general information dissemination.
Dec 19, 2014
Getting noticed is not always easy. So much noise from competitors can cause distractions to the public really seeing you as a viable alternative in the business landscape but it’s not impossible.
Dec 9, 2014
There was a time when having a website was a fancy luxury that wasn’t necessary. Back then, if you couldn’t be found in the Yellow Pages, you didn’t exist. Fast forward a few years and no one knows what life without a smart phone was like and everyone including your grandmother has their own domain. […]
Dec 5, 2014
Facebook is either the greatest communication platform ever created or the biggest taker of free time in the world. Either way, you can’t argue that it is a game changer! Having a Facebook profile is necessary and if you follow these four steps, you can maximize its effectiveness to build your brand: 1. Use professional […]
Dec 2, 2014
Negative publicity can happen at any time to an organization. Thinking through your next steps before a potential crisis occurs can save time, money and reputation. Recognize that these tough situations occur and you have options on how handle times when these incidents occur. Helpful tips to manage a crisis include: • Preventing negative publicity […]
Oct 30, 2014
Don’t just sell to your followers…Show your human side! Giving away engaging information to your followers for free will attract potential customers and prove to them you are a real, interesting person. Whether it be something you created yourself or simply useful content you found somewhere on the web, sharing quality content with your tribe […]
Apr 18, 2014
The next part is to introduce yourself in one power sentence. Hi, I’m {name}, I have a {describe your signature system} that will get YOU to {Transformational Promise } in these # steps, #months. Goal: To build your list and establish rapport How well do you know your ideal client? The more you know about […]
Feb 19, 2014
Four Key Video Strategies that will Engage your Clients and Promote your Global Message As a coach, you probably realized early in your business, that it’s important to have a strong synergy between your clients and yourself. This connection makes it easier to have a dynamic impact in the lives of the people you support […]
Feb 19, 2014
Written by Kristen White — former television journalist, documentary filmmaker, and founder of Kristen White Media. Helping experts become the authority in their field.
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