Built by Journalists. Run by Strategists.
Kristen White
Kristen White is a media strategist, television host, producer, filmmaker, and authority positioning expert with more than 20 years of experience helping entrepreneurs, authors, coaches, consultants, speakers, and thought leaders become more visible, recognizable, and trusted online.
A former television news personality in Palm Beach, Florida and St. Louis, Kristen built her career inside the fast-moving world of broadcast media before expanding into television production, streaming media, personal brand authority development, and AI-era visibility strategy.
Kristen previously hosted and produced Mandala, a wellness and spirituality television program exploring personal transformation, consciousness, healing, intuition, mindfulness, spirituality, and human potential through conversations with thought leaders, wellness experts, healers, and transformational voices.
Throughout her media career, Kristen has interviewed thousands of people across television broadcasts, streaming media, and podcasts, developing a sharp instinct for storytelling, communication, authority positioning, and audience connection. She has written TEDx talks for clients, coached experts and entrepreneurs for the stage, and produced hundreds of speaker videos in Las Vegas through Rock the Stage, helping speakers strengthen their message, authority presence, communication style, and audience impact.
Kristen has also helped clients craft unique personal brands, develop signature offers, name courses and programs, shape transformational coaching concepts, create compelling media pitches, and build educational platforms designed to increase visibility, credibility, discoverability, and long-term authority online. Her work blends media psychology, storytelling, strategic messaging, visibility strategy, and modern AI-era discoverability to help experts transform their experience into recognizable authority brands.
As the Founder of Orange Cat Media & Marketing, Kristen helps clients strengthen their authority positioning across LinkedIn, Google, ChatGPT, streaming television, podcasts, media appearances, educational content, and AI-powered search platforms.
Through strategic visibility, media positioning, educational authority content, streaming television development, podcast expansion, and discoverability strategy, Kristen helps experts transform their expertise into recognizable authority brands designed for the next era of online visibility.
20 Years Inside the Media Machine
Before Orange Cat Media & Marketing existed, Kristen White was on the other side of the camera — the side that decides who gets airtime, who gets the feature, and whose story gets told.
As a television journalist and producer, she spent more than two decades inside the broadcast industry. She produced content for major networks. She created, developed, and executive produced a documentary series that aired on Amazon Prime. She learned — from the inside — what makes someone's work worth amplifying.
That perspective doesn't come from a course or a certification. It comes from thousands of hours in studios, editing bays, pitch meetings, and live broadcasts — watching the mechanics of attention in real time.
From Producing Stories to Building Authorities
The shift happened when Kristen recognized a pattern: brilliant experts — authors, coaches, consultants, founders — doing transformational work, but struggling to get recognized for it.
Not because their work wasn't good. Because they didn't know how to position it for the world the way a journalist would.
They didn't need another funnel or Instagram strategy. They needed someone who could see their story, shape it with editorial precision, and place it where it would be heard.
That became Kristen's second career — and it turned out to be the one she was always building toward.
100+ Speakers Coached. Broadcast-Quality Production.
Through the Rock the Stage era, Kristen coached more than 100 speakers — helping them develop signature talks, refine their stage presence, and produce broadcast-quality video content that positioned them as authorities in their space.
This wasn't about TED Talk templates or generic coaching. It was about applying the same production values and storytelling discipline that drive broadcast media to the personal brand world.
That experience became the foundation of what Orange Cat Media & Marketing is today: a strategic practice built on the conviction that every expert has a story worth amplifying — if it's positioned right.
Broadcast-quality production, applied to your personal brand.
Journalist Marketing. Category of One.
Today, Orange Cat Media & Marketing is where Kristen brings everything together: two decades of media expertise, a proven framework for authority building, and a team of strategic partners who execute with precision.
Her philosophy is simple: doing more isn't the answer. Alignment is. When your book, coaching, and speaking all reinforce one clear point of view, you stop competing — and start being referenced.
That's the Category of One. And that's what Orange Cat Media & Marketing builds.
We Don't Try to Be Everything.
We handpick the best specialists in each discipline and coordinate them under one strategy. Our clients get a team — not a freelancer juggling too many clients.
AutomationWorx
AutomationWorx is a premium automation and web development agency specializing in GoHighLevel (GHL) solutions for marketing agencies and expert-led businesses. They build the digital infrastructure that turns authority into revenue.
As Orange Cat Media & Marketing's dedicated technology partner, AutomationWorx handles everything on the technical side — high-converting website design and development, funnel architecture, CRM automation, lead capture systems, and the backend workflows that keep client operations running smoothly.
While Kristen and the Orange Cat team focus on positioning, media strategy, and authority building, AutomationWorx ensures the technology behind every client's brand is fast, modern, mobile-first, and built to convert. It's a partnership that means our clients never have to coordinate between their strategist and their tech team — it's already integrated.
Prominence Global
Prominence Global is the award-winning LinkedIn agency founded by Adam Houlahan, a four-time best-selling author and one of the most respected voices in social authority. They help founders, experts, and thought leaders turn LinkedIn into a genuine engine for credibility, reach, and inbound opportunity.
As Orange Cat Media & Marketing's LinkedIn and personal-brand partner, Adam's team builds the organic content strategy, profile positioning, and daily conversations that put your expertise in front of the right people. No paid ads and no spam, just an authentic presence that compounds over time.
While Kristen shapes your message and positioning, Prominence Global makes sure it shows up consistently where your peers and future clients already pay attention. It is how authority moves from a one-time feature to an everyday reputation.