Built by Journalists. Run by Strategists.
Kristen White
Kristen White is an Emmy-nominated former TV journalist and the founder of Orange Cat Media & Marketing, a Denver personal branding and media agency. After more than 20 years in broadcast news as a reporter and morning anchor, and more than 10,000 interviews, she now helps coaches, authors and speakers become the obvious expert in their field, so the media, clients and AI search find and recommend them. She hosts The Big Meow podcast and is the bestselling author of Mystic in a Minivan and Voice.
Gold Stevie Award winner · Author of two books, with Your Soul Has a Business Plan coming in early 2027 · Host of The Big Meow podcast · 100+ speakers coached
A former television news personality in Palm Beach, Florida and St. Louis, Kristen built her career inside the fast-moving world of broadcast media before expanding into television production, streaming media, personal brand authority development, and AI-era visibility strategy.
Kristen previously hosted and produced Mandala, a wellness and spirituality television program exploring personal transformation, consciousness, healing, intuition, mindfulness, spirituality, and human potential through conversations with thought leaders, wellness experts, healers, and transformational voices.
Throughout her media career, Kristen has interviewed thousands of people across television broadcasts, streaming media, and podcasts, developing a sharp instinct for storytelling, communication, authority positioning, and audience connection. She has written TEDx talks for clients, coached experts and entrepreneurs for the stage, and produced hundreds of speaker videos in Las Vegas through Rock the Stage, helping speakers strengthen their message, authority presence, communication style, and audience impact.
Kristen has also helped clients craft unique personal brands, develop signature offers, name courses and programs, shape transformational coaching concepts, create compelling media pitches, and build educational platforms designed to increase visibility, credibility, discoverability, and long-term authority online. Her work blends media psychology, storytelling, strategic messaging, visibility strategy, and modern AI-era discoverability to help experts transform their experience into recognizable authority brands.
As the Founder of Orange Cat Media & Marketing, Kristen helps clients strengthen their authority positioning across LinkedIn, Google, ChatGPT, streaming television, podcasts, media appearances, educational content, and AI-powered search platforms.
Through strategic visibility, media positioning, educational authority content, streaming television development, podcast expansion, and discoverability strategy, Kristen helps experts transform their expertise into recognizable authority brands designed for the next era of online visibility.
20 Years Inside the Media Machine
Before Orange Cat Media & Marketing existed, Kristen White was on the other side of the camera — the side that decides who gets airtime, who gets the feature, and whose story gets told.
As a television journalist and producer, she spent more than two decades inside the broadcast industry. She produced content for major networks. She created, developed, and executive produced a documentary series that aired on Amazon Prime. She learned — from the inside — what makes someone's work worth amplifying.
That perspective doesn't come from a course or a certification. It comes from thousands of hours in studios, editing bays, pitch meetings, and live broadcasts — watching the mechanics of attention in real time.
From Producing Stories to Building Authorities
The shift happened when Kristen recognized a pattern: brilliant experts — authors, coaches, consultants, founders — doing transformational work, but struggling to get recognized for it.
Not because their work wasn't good. Because they didn't know how to position it for the world the way a journalist would.
They didn't need another funnel or Instagram strategy. They needed someone who could see their story, shape it with editorial precision, and place it where it would be heard.
That became Kristen's second career — and it turned out to be the one she was always building toward.
100+ Speakers Coached. Broadcast-Quality Production.
Through the Rock the Stage era, Kristen coached more than 100 speakers — helping them develop signature talks, refine their stage presence, and produce broadcast-quality video content that positioned them as authorities in their space.
This wasn't about TED Talk templates or generic coaching. It was about applying the same production values and storytelling discipline that drive broadcast media to the personal brand world.
That experience became the foundation of what Orange Cat Media & Marketing is today: a strategic practice built on the conviction that every expert has a story worth amplifying — if it's positioned right.
Broadcast-quality production, applied to your personal brand.
Journalist Marketing. Category of One.
Today, Orange Cat Media & Marketing is where Kristen brings everything together: two decades of media expertise, a proven framework for authority building, and a team of strategic partners who execute with precision.
Her philosophy is simple: doing more isn't the answer. Alignment is. When your book, coaching, and speaking all reinforce one clear point of view, you stop competing — and start being referenced.
That's the Category of One. And that's what Orange Cat Media & Marketing builds.