Kristen White in the Media
Kristen White is an award-winning journalist, three-time author, filmmaker, media strategist and founder of Orange Cat Media & Marketing. With more than 20 years in television and media and thousands of interviews behind her, Kristen has spent her career on both sides of the microphone — asking the questions, telling the stories and helping experts communicate ideas people remember.
Today, Kristen is a sought-after podcast guest, media expert and speaker on Digital Authority, book marketing, media strategy, thought leadership, public speaking and building a business beyond your book.
Her perspective is rooted in a simple belief:
"You don't need to be famous. You need to be known by the right people."
Featured Podcasts & Media Appearances
Kristen regularly joins podcast hosts, journalists and media platforms for conversations about what it takes to become visible, credible and recognized in a world where people — and increasingly AI — decide who to trust before ever making contact.
Explore recent interviews and conversations below.
More appearances are on the way — check back soon.
Conversations Kristen Loves to Have
Your Book Isn't the Business
Authors spend years getting the book written and published—and then discover they have no idea what comes next. Kristen talks about how a book can become the beginning of a much larger ecosystem of media, speaking, consulting, intellectual property and opportunity.
You Don't Need to Be Famous. You Need to Be Known by the Right People.
The internet convinced us that authority means followers. Kristen disagrees. She explores the economics of being known by a relatively small number of the right people—and why 500 people who understand your value can matter more than 500,000 passive followers.
AI Is Deciding Who the Experts Are
People aren't only Googling experts anymore. They're asking ChatGPT and other AI platforms who to hire, interview, follow and trust. Kristen explores the emerging Recognition Economy and what experts need to understand about becoming recognizable to humans and machines.
The Internet Has an Opinion About You. Do You Know What It Is?
Your website says one thing. LinkedIn says another. An interview from seven years ago says something else. And AI is assembling all of it into a version of who it thinks you are. Kristen explains why managing your Digital Authority is becoming as important as managing your reputation.
Stop Sounding Like Everyone Else in Your Industry
Most experts have been taught to communicate their credentials. Kristen believes the real competitive advantage is their perspective. She talks about finding your Fingerprint Expertise—the combination of experience, ideas and point of view that makes you difficult to substitute.
Why Brilliant Experts Are Often Terrible Interviews
After thousands of interviews as a journalist, Kristen knows that expertise does not automatically translate into a great interview. She reveals what makes a guest irresistible, why smart people often over-explain, and what journalists and podcast hosts actually need from an expert.
Your Best Marketing Asset May Be Someone Else's Microphone
Instead of constantly creating more content for your own audience, what happens when you borrow audiences that already exist? Kristen talks about podcasts, newsletters, Substack, television, magazines and digital media as an authority-building ecosystem—not just publicity hits.
Your Soul Has a Business Plan
What if your next business isn't something you need to invent, but something you need to uncover? Kristen explores the clues hiding in your experiences, obsessions, natural abilities, detours and intuition—and the courage required to build the business that may already be uniquely yours.
The Identity Lag
Sometimes your business has evolved before your identity catches up. Kristen explores the uncomfortable period when the world still knows you for what you used to do while you're becoming known for something bigger—and why experts often sabotage their next chapter by continuing to market their previous one.
Authority Is Not a Popularity Contest. It's an Economic Model.
Being visible isn't the end goal. Kristen talks about the Math of Authority: how the right message, seen by the right people, connected to the right opportunity can create far more economic value than indiscriminate visibility.
Kristen White
Kristen White is the founder of Orange Cat Media & Marketing, a public relations, media and authority-positioning agency working with nonfiction authors, speakers, executives, consultants and experts nationwide.
Before founding Orange Cat, Kristen spent more than two decades in television and media. Her background as a journalist gives her an unusual perspective on publicity: she understands not only how to pitch the media, but how journalists, producers and hosts think — and what makes someone worth interviewing.
She is a three-time author, television host and filmmaker whose work has appeared on television and streaming platforms. Today, she combines journalism, strategic positioning and media development to help experts become recognized for the ideas and expertise they bring to the world.
Book Kristen
Looking for a podcast guest, media expert or speaker?
Kristen is available for select podcast interviews, television and media appearances, expert commentary, keynote presentations and company events.
She is particularly well suited for audiences of authors, entrepreneurs, executives, speakers, consultants, coaches and experts building thought leadership or authority-driven businesses.
Kristen White Media Kit
Everything you need to prepare for an interview or appearance.
- Professional Bio
- Approved Headshots
- Interview Topics
- Suggested Interview Questions
- Books & Projects
- Speaking Topics
- Media & Television Background
- Orange Cat Media & Marketing Contact Information
Media & Television Background
Kristen is a former television journalist and the host of two television series, The Ripple Effect and Mandala. She is the director and producer of the Amazon Prime documentary Shamanic Trekker: Journey to the Source, and hosts the podcast Big Meow, reaching more than 300,000 listeners. Over her career she has helped build more than 1,000 author platforms and coached over 250 authors in developing TEDx-style talks.
Books & Projects
She is the author of Mystic in a Minivan and Voice: How to Share Your Message, Your Products and Your Business with the World, and is currently writing Love Interview.
Suggested Interview Questions
- What opportunities are most nonfiction authors overlooking because they're so focused on selling books?
- Why do some books become TEDx talks, documentaries, or television series while others disappear after launch?
- Authors spend thousands of dollars on book marketing every year. Where do you think they're investing in the wrong things?
- If you sat down with an author whose book had completely stalled, what would be the first thing you'd change—and it probably wouldn't be the book itself?
- You believe most nonfiction books are "unfinished intellectual property." That's a provocative statement. What does it mean?
- You say the publishing industry has sold authors the wrong dream. What do you mean by that, and what has it cost nonfiction authors?
- How can one nonfiction book become a speaking career, consulting business, podcast, television concept, or even a movement?
- What's the biggest misconception authors have about getting booked on television, podcasts, or major speaking stages?
- You've worked inside television news and the entertainment industry. How do producers actually decide who gets invited on air?
- You've interviewed thousands of experts over your career. What separates the people who become unforgettable from those who simply have good information?
- Why do so many smart, talented authors feel disappointed after publishing—even when they've written a great book?
- What's the difference between marketing a book and developing an idea? Why does that distinction matter?
- If every nonfiction author listening today remembered just one thing from this conversation, what would you want it to be?
- You've helped more than 250 authors develop TEDx-style talks. What makes an idea worthy of a stage?
- You often say, "Your book isn't the business." If that's true, what is the business?
Kristen White is a Denver-based journalist, author, media strategist, media coach and speaker working with organizations and clients nationwide. Her areas of expertise include book marketing, book publicity, media strategy, Digital Authority, thought leadership, podcast and television interviews, public speaking and authority positioning.