Author Branding, Book Marketing and PR for Authors

Your book is proof of your expertise. It should open doors to podcasts, stages, media and clients, not sit quietly after launch week. Orange Cat helps nonfiction authors build an author platform and a business that lasts beyond the book.

Why Most Books Go Quiet After Launch

Most book marketing stops at the launch. The book gets a spike of attention, then disappears.

The authors who build careers treat the book as a platform: a reason to be interviewed, booked and hired.

Personal Branding for Authors

We help you define what you want to be known for beyond the book, so your message, bio, website and media appearances all point in the same direction.

Author Publicity and Media

Through our Media AuthorityTM Campaign, we pitch you to podcasts, TV, radio, print and digital outlets with angles built by people who came from inside the newsroom. No one can promise coverage, but we know what makes producers and hosts say yes.

Turn Your Book Into a Speaking and Consulting Business

Your book can lead to keynotes, workshops, coaching programs and consulting. We help you design the offers and the path from reader to client.

Author Results

  • Kim Nugent finished her book and brand in 90 days, then landed a mid-six-figure role as Vice President of Communications for a hospital system.
  • Dr. Franchell Hamilton became a TEDx Dallas finalist and a recurring on-air medical expert within 12 months, after a full brand rebuild, speaker reels and a media kit.
  • One aspiring speaker and author went on to headline TEDx London, publish a book and build a multi-stream coaching business.

Individual results vary. See our Earnings Disclaimer.

Questions From Authors

Do you work with self-published authors?

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Yes, if you have a nonfiction book and you're ready to build a platform around it.

When should I start book publicity?

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Ideally months before launch, so your positioning, media kit and pitches are ready when the book is.

Do you only promote the book?

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No. We focus on what the book can build for you: speaking, media, consulting and coaching.