The 4 Criteria for Being Featured on TV: What Media Outlets Look for in a Guest
Women ask me all the time, “How do I get on TV News?” I was a news anchor and a reporter and I want to share with you the insider secrets of getting featured on local and national TV. It’s the best way to increase your visibility and credibility is by being featured on TV […]
The 4 Criteria for Being Featured on TV: What Media Outlets Look for in a Guest
Here are the four criteria that media outlets consider when selecting guests:
1. Visual appeal: TV news is a visual medium, so media outlets are often looking for guests who are visually appealing and can help tell a story through images or video. This can include anything from a visually interesting product or service to an engaging personality or personal story.
2. Emotional impact: TV news is also a medium that can evoke strong emotions in viewers. Media outlets often look for guests who can provide an emotional connection with their audience, whether it’s through a heartwarming story or a powerful message.
3. Local relevance: Local news outlets often prioritize guests who have a strong connection to their local market. This can include anything from a business that is based in the area to a guest who has ties to the community.
4. Timeliness: Finally, media outlets look for guests who can provide timely and relevant information on current events or trending topics. This can include anything from expert commentary on breaking news to insights on emerging trends in your industry.
By understanding these criteria and tailoring your pitches accordingly, you can increase your chances of being featured on TV news and reaching a wider audience with your message.
You are also going to need a media reel. This is footage of you being interviewed on TV. Think about how you can get this collateral if you have never been on TV before.
Remember, being featured on TV news can be a powerful way to increase your visibility and credibility. By focusing on the four criteria that media outlets look for in a guest, you can make the most of this opportunity and achieve the success you deserve.
So, how would you pitch yourself to TV news outlets?
Kristen White
Kristen White is a media strategist, television producer, filmmaker, former TV news personality, and authority positioning expert with more than 20 years of experience helping entrepreneurs, authors, coaches, consultants, speakers, and thought leaders become more visible, recognizable, and trusted online.
She is the Founder of Orange Cat Media & Marketing, where she helps experts expand their visibility through streaming television, media appearances, authority positioning, LinkedIn growth, AI search optimization, podcast visibility, and strategic content development.
Through Orange Cat Media & Marketing, Kristen helps clients strengthen their digital authority across Google, LinkedIn, ChatGPT, streaming television, podcasts, and AI-powered search platforms.
