Today's opportunities don't begin with a handshake. They begin with a search. A journalist searches your name before requesting an interview. A conference organizer researches your background before inviting you to speak. A potential client asks ChatGPT about experts in your field.
The question is no longer, "Have people heard of you?" The question is: what story does the internet tell about you?
At Orange Cat, we call that your Digital Authority. Our Media Authority Campaigns are designed to intentionally build that authority through strategic media placements, personalized outreach, and journalist-driven storytelling that positions you as a trusted expert—not simply an author promoting a book or a business owner promoting a service.
Every appearance becomes part of your permanent digital reputation.
Articles appear in search results.
Podcast interviews become searchable transcripts.
Television segments live online.
Magazine features are cited by AI search engines.
Media mentions strengthen credibility with journalists, event organizers, publishers, and clients.
Recognition builds upon recognition—one interview leads to another.
That's why we don't simply pitch interviews. We build authority.
Every Campaign Begins with Strategy
Successful media campaigns don't begin with a list of journalists. They begin with understanding your expertise.
As an Emmy-nominated journalist and producer who has conducted more than 10,000 interviews, Kristen White approaches media differently than a traditional publicist.
Together, we'll identify the stories only you can tell, uncover timely media angles, refine your positioning, and create compelling journalist-style pitches that editors, producers, and podcast hosts actually want to read.
Rather than promoting your book or business, we position you as the expert behind the ideas.
Two paths. Both built around your expertise.
Whether your goal is to establish Digital Authority through online media or pursue broader national recognition across multiple platforms, every campaign is customized around your audience and long-term vision.
Digital Authority Media Campaign
Build recognition across today's most influential digital platforms.
Focuses on the online publications and conversations that increasingly shape professional credibility. Ideal for authors, consultants, speakers, coaches, and founders.
Outreach may include:
- —Podcasts
- —Digital magazines
- —Online publications
- —Industry newsletters
- —Substack publications
- —Expert contributor opportunities
- —Thought leadership features
Included
- ✓Customized media strategy
- ✓Journalist-style story development
- ✓Personalized media pitches
- ✓Podcast outreach
- ✓Online publication outreach
- ✓Newsletter & Substack outreach
- ✓Media research
- ✓One-on-one strategy sessions
Premier Media Authority Campaign
Expand your reach across digital and traditional media.
Includes everything in the Digital Authority Campaign while expanding into television, radio, magazines, newspapers, and other high-profile editorial opportunities.
Additional outreach may include:
- —Television
- —Radio
- —Newspapers
- —Print magazines
- —National editorial opportunities
- —Broadcast interviews
- —Regional media
Everything in Digital Authority, plus
- ✓Television outreach
- ✓Radio outreach
- ✓Magazine outreach
- ✓Newspaper outreach
- ✓Expanded editorial opportunities
- ✓Premium media targeting
- ✓Priority campaign management
There are thousands of PR firms. Very few were built by journalists.
Kristen White has spent more than two decades interviewing leaders, authors, entrepreneurs, and change-makers. She understands what editors want because she has been the person deciding which stories deserved attention.
That perspective shapes every campaign.
Instead of sending generic press releases or mass email blasts, every pitch is personally developed, strategically targeted, and customized to the audience receiving it.
Meaningful media coverage isn't created through volume. It's created through relevance.
Continue Building Your Authority
Authority isn't built in four months. Four months creates momentum.
Recognition is built through consistency.
Following your initial four-month campaign, clients may continue building their Digital Authority through an ongoing monthly media partnership that keeps them visible, relevant, and consistently in front of new audiences.
Whether your goal is securing additional podcast interviews, expanding into television, or maintaining an active media presence throughout the year, our ongoing retainers help transform initial success into long-term professional recognition.